Being in the blogging industry for several years now, the one thing which I am consistently reminded of is the need to be able to produce new and fresh contents for my blogs. At first, I spent most of my time actually writing the articles myself. However, after starting my PhD in IO Psychology, the ability for me to continue to produce a high quality and consistent postings to the blogs considerably decreased. I did dabble in private license rights (PLR) site contents, however, in the end I turned to outsourcing to find writers for my blog.
In most cases, bloggers make very little money (even loosing money at times) on their blogs. Their dreams of becoming a syndicated writer are quashed by the fact that there are 35,000,000 other aspirants out there. In addition to this, well over half a billion new pages make their way onto the interwebs every few weeks. How does one justify spending hours upon hours of their time creating such unique and quality contents which, in the end, no one will end up reading. The secret, for many of these successful bloggers, is to automate a majority of this process.
The first secret in contents generation is the usage of PLR contents. I have access to hundreds and thousands of articles through several distribution sources on the internet. I search through these articles, and pick out new and interesting content articles and place these on the site. I consider these filler articles. The trouble of using PLR contents is that Google tends to see these as duplicate copies of other articles, and keeps your site rankings low if you rely too heavily on this. However, PLR is a good source of filler content for the web site, such that I am able to consistently upload quality articles to the site. The other downside to PLR is that it drives traffic out of my site to other web sites.
The second stage in the automation process is to hire monkeys to pound at the keyboard for around $1-$3 per article. Going to oDesk or Elance and posting your request, can usually net a few good writers and a bunch of other monkeys within a few days of your initial job posting. The idea here, is to take the outsourcing contractors and have them do the grunt work for you by producing article contents for your site on demand. If you can narrow down your topics, demographics, and come up with a targeted set of themes for your writers, more than likely the investment in their writing will pay off very well in the long run. It becomes a win-win-win situation for everyone. Your contractors get paid, you get a bunch of unique and quality articles, and your readers (appreciating the quality and originality) keep coming back to your site for more.
The final stage in the automation process is to transform some of the previously hired monkeys into Shakespeare by upping your price per article to the $20-$50 range. While this might seem like a large leap, you honestly get what your pay for. The ROI on these articles will be significantly lower percentage wise, however these articles serve a hidden purpose by driving even higher traffic to your website, you increase the chance that the readers will come back as well as read other articles on your blog. The net result, is a lower click through per article with the higher priced writers, but a higher overall retention rate and higher overall return rate to your website.
The caution here, as mentioned earlier, is that a proper ROI should be determined before investing any additional money on your website. While you can hire large amounts of high quality writers right out the gate, the likelihood of your blogs turning a profit out the door is relatively small. Thus, start small – start with the PLR filler articles, move up to the monkeys to start driving unique traffic to your site, and finish off with the Shakespeare milkshake to keep your readers coming back.
Discover more about automated article writing, then visit Stephen Salaka’s site on how to choose the best outsourcing services for your requirements. Check here for free reprint licence: Removing The Tedium Of Blog Writing Through Automation.
