A useful essay regarding the David Yurman franchise, David Yurman Jewelry & the brand’s illustrious founder David Yurman. This discussion describes the reader through the past of the David Yurman label franchise and its quick rise to the apex of the sterling silver gothic jewelry industry.
David Yurman Inc. is a privately held high-end American designer jewelry company built by David Yurman with its headquarters in NYC. In total, There are eighteen David Yurman boutiques spread over 10 states & four stores across three international cities as of mid-2009. David Yurman Inc’s first international store was opened in HK’s International Finance Center, in close proximity to the David Yurman Asia headquarters. History of the Brand
Growing up on Long Island, N.Y., David Yurman first stepped out as a designer & business man selling little sculptures in his high school cafeteria. Later, at age 16, he was introduced to Cuban sculptor & welder Ernesto Gonzales while paying his relative a visit in Provincetown, MA. In the art of sculpting, David discovered an outlet and focus for his creativity, which he fostered over the following twenty years as an apprentice under renowned sculptors Jacques Lipshitz and Theodore Rozack (he collaborated with Picasso and Modigliani). After a single year stint at NYU, David left college and hitchhiked across America to California where he gained refuge in the beatnik artist colony of Big-Sur. In the late 1960′s, David returned from his bohemian tryst to Greenwich Village where he began crafting alongside Hans Van de Bovenkamp. It was in his studio that David encountered Sybil Kleinrock, a talented painter who, much like David Yurman, had just recently returned from the beatnik scene in California. One day while wearing one of David Yurman’s pieces to an art launch, Sybil Kleinrock’s adorment captivated the gallery owner who enquired if it was for sale. Although David Yurman couldn’t dream of recreating something so personal, Sybil Kleinrock recognized the commercial potential. In the early 1970′s, the duo moved to the countryside & formed Putnam Art Works. Over the course of the decade, David and Sybil exhibited their designs & paintings at various craft exhibitions, & in 1979 they tied the knot.
Running Putnam Art Works allowed the couple to learn about the marketplace for fine crafts & jewelry, laying the groundwork for the founding of David Yurman Inc, in 1980. By 1985, Yurman had become famous for his iconic cable bracelet. David Yurman Inc went on to offer various jewelry and watch collections for men & women, and his own iconic fragrance & eyewear product line.
Design Trademarks
In 1982, David Yurman showcased his trademark David Yurman cable bracelet – a twisted helix decorated with gemstones. Other notable collections include Silver Ice (which incorporates silver & paved diamonds), the Buckle Collection and the X collection. The family owned and operated jewelry & watch business periodically commands the centerfolds of high society fashion magazines such as Vogue, Harpers Bazaar and Town & Country, with its jewelry being worn by Supermodel Kate Moss & others.
Why replicas, fakes and David Yurman inspired jewelry is rising in popularity
In recent times, David Yurman jewelry has faced challenges in the form of several offshore competitors with the talent, resources & ability to offer equally intricate, gorgeous & well-crafted luxury gothic styled silver jewelry to bikers and other fans at a tiny fraction of David Yurman jewelry prices. Today, fans of gothic silver jewelry have easy and affordable access to an extensive range of alternatives to original David Yurman jewelry. Gothic sterling silver jewelry fans are wising up to the ugly truth behind branding, which is truly nothing other than an imaginary concept. Brand is not something which customers can always be expected to pay for. Given the widespread availability of cheaper and equally attractive offerings, it is no surprise that luxury label jewelry is not an uncommon sight on the streets despite the premium brand prices of the original. The new wisdom is: why burn a hole in your pocket on luxury label jewelry when one can get a practically identical product made from the same best quality 925 sterling silver at a small fraction of the price?
However, in choosing alternatives in the form of replicas or similarly styled inspired designs, it is important to first know the quality of jewelry you are buying. David Yurman Jewelry competitors range from top quality alternatives and close replicas by bona fide jewelers to mass-producing bootleggers mass produced low grade imitations made from base materials such as aluminium & copper.
If you wish to find out more about selecting top grade replicas made from real sterling silver jewelry, visit Skull rings
The researcher is a Californian designer with 8 years of jewelry craftsmanship experience. He does both jewelry craft and fashion analysis. To learn more about David Yurman, replicas, inspired alternatives and other challenges facing the brand, visit david Yurman
