Hypertag, which is one of the leading Proximity Marketing companies in the world, has recently been examining a number of Bluetooth marketing and proximity marketing providers. There seems to be a very large number of small and entrepreneurial companies all over the world supplying these sorts of capabilities. Hypertag has developed a technology platform that can cover a wide span of products. This means companies can benefit from class leading technology across the whole product suite – from the very affordable all the way up to the most complex. These include cheap low cost single purchase solutions, wearable solutions, solutions with detailed usage data analysis, and then Network connected products. The platform uses the same technology and know-how developed with customers like Coke, Nike, Ford and BP over nine years.
The main advantages of the Hypertag platform are:
A wider level of compatibility with mobile phones, this includes support for iPhone and BlackBerry via Hypertag’s proprietary Wi-Fi connectivity. A higher level of reliability. This is achieved because we are able to detect problems with aspects of the system and reset them which we do not find other solutions are capable of doing. If you have a system that seems slow or non responsive, this is probably the issue. A more detailed level of measurability. Customers are increasingly asking for detailed usage now, and the days of just being able to supply the number of downloads and number of devices seen are now long gone. We track every interaction uniquely and time stamp it for complete assurance.
Hypertag’s platform can be plugged into third party management systems. This counts when dealing with larger customers like retail chains and banks who demand this level of integration once you go beyond a certain number of sites. In the future Hypertag plans to provide a scripting language to customers allowing them to create custom applications that run on the core platform. This is different to other providers who often just supply a management system and you are stuck with its capabilities
Hypertag is constantly developing its systems, and new features are added every month. This means as a customer you are benefiting from the significant R and D expenditure which flows through to better, faster and easier products to use. We have already spent almost 1 million between us and our partners in the last two years, through a recession when most competitors cut back on expenditure.
Hypertag prides itself on service. We have three dedicated customer service people, backed up with a whole technology department and multiple account handlers. This means you benefit from the same level of attention and care as our major customers like Nike, Ford and Coke. We have been going for nine years, and are probably the oldest company in the industry. With Hypertag every customer gets to feel like a rockstar!
Bluetooth Marketing is an innovative way to use Mobile Marketing to get your adverts direct to consumers.
