Now, I will mainly introduce the GHIBLI studio of Hayao MIYAZAKI. It’s a Japanese animation studio that was founded in 1985 by two greatest animation creators, Hayao Miyazaki and Isao Takahata. Known as Japan’s premiere animation studio, its name was used for the Italians’ Saharan scouting planes in World War II, and it derived from the Libyan “sirocco”, a hot wind blowing through the Sahara Desert. Studio Ghibli blowed a fresh wind into the Japanese animation industry and indeed it did! With a creative force of many talented directors, animators and storytellers who were brought under the brilliant supervision of Hayao Miyazaki, Isao Takahata, and Studio Ghibli had made many animation masterpieces.
The well known PRICESS MONONOKE and SPIRITED AWAY are some examples of the very high quality of anime (animated movies). The studio’s work was praised for their originality, dazzling animation and epic storytelling. They gradually beat all kinds of movies in box office revenues in Japan and received numerous awards. Needless to say, their films had not only been respected and loved by all Japanese, anime fans and film lovers, but also been loved by people from all over the world.
KIKI’S DELIVERY SEWICE was directed by Hayao Miyazaki in 1989, the first with great box office of Ghibli. It also attracted the largest group of audience of the year in Japan. Hayao Miyazaki’s 1997 PRICESS MONONOKE got $150 million at the Japanese box office (the top-grossing of Japanese film was usually $30 million), following up a whole string of masterpieces. His 2001 movie, SPIRITED AWAY (Sen to Chihiro not Kamikakushi) is the best of the current crop of animated features. The movie set up a new box office record for the Japanese production. It was the first movie which earned $200 million at the worldwide box office before opening in the United States.
It had broken TITANIC’s record of attendance in Japan. SPIRITED AWAY had made over $200 million (US dollars) in Japan and 16.9 million paid admissions, according to Daily Variety. TITANIC just made over $188 million with 16.8 million paid admissions in Japan. SPIRITED AWAY then went on breaking the domestic record of TITANIC. It took the Golden Bear award at the Berlin Film Festival, and then the crowning glory – the Best Animated Feature Film Oscar in 2003.
These three magazines were set up at the middle of 20th century, and it subdued all the readers by researching the market, drawing close to reader’s demand and fancy. The Japanese cartoon industry has maintained 30 years high growth: Youth Jumps even had miraculous record, 6.53 million volumes were sold in a single week at the beginning of 1990, and the other two magazines also had a record of about 5 million volumes. Each volume of magazine contains the tax of 10 Japanese yen, the three magazines’ business tax in each week will amount to over 1 billion Japanese yen.
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