WordPress is one of the top Search Engine Optimization enhanced blogs that you can choose to use. It is a world leader. It is uncomplicated and easy to use, looks good and above all is 90% Search Engine Optimisation ready out of the package.
This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimisation.
Tip: Make sure the blog is on YOUR site
So often we are asked about adding a blog on another website such as Blogger or WordPress.com which provides free blog hosting and has a high PR rank.
If you are doing blogging for SEO purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!
Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.
Sub webs are part of your website but they are confusing from an SEO position. If you want to have the blog content 100% connected with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.
Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.
If your blog is currently hosted on blogger.com or wordpress.com then you should consider to move it as soon as manageable if you want to enhance your SEO position.
One fundamental thing to watch out for if you move a large blog to your site (with lots of content), that if you are currently ranking for a number of keywords, then your ranking can be gravely affected after you have added your blog content.
We have had clients who had good ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. SEO Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.
If you are looking for the best SEO Singapore company, Magic Webs can provide the amazing SEO Services you deserve.. Also published at SEO Tips – Setting Up WordPress Blogs.
